Seamless Retail in an Omnichannel World: Building the Infrastructure to Deliver Anywhere, Anytime Experiences
Retail has entered its next evolutionary phase: the convergence of digital and physical experiences. In today’s omnichannel world, shoppers expect a seamless journey—from browsing online to buying in-store, returning via click-and-collect, or getting tailored offers on their phones as they walk past a shopfront.
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